Market Research Analysts and Marketing Specialists salary
- 10th pct
- $43,390
- Middle 50%
- $58,350–$108,310
- 90th pct
- $155,480
The BLS estimates 899,580 Market Research Analysts and Marketing Specialists jobs in the U.S. with a median base pay of $78,760 ($37.87 an hour) (May 2025, SOC 13-1161). Across 369 metros with published figures, medians range from $40,570 in Southwest Missouri nonmetropolitan area to $141,960 in San Jose-Sunnyvale-Santa Clara, CA.
- SOURCEBLS OEWS, May 2025
- SAMPLE899,580 jobs (estimate)
- SCOPEall U.S. employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · United States
Were you outpaid?
Your salary is ranked in your browser and never uploaded.
Where Market Research Analysts and Marketing Specialists earn the most
369 metros · BLS
Highest-paying metros
| Metro | Median | Jobs |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Boston-Cambridge-Newton, MA-NH | $102,390 | 32,310 |
| Seattle-Tacoma-Bellevue, WA | $102,170 | 18,030 |
| New York-Newark-Jersey City, NY-NJ | $100,520 | 79,290 |
| Denver-Aurora-Centennial, CO | $99,040 | 17,000 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | 16,760 |
| Boulder, CO | $97,600 | 3,130 |
| Durham-Chapel Hill, NC | $93,110 | 2,740 |
| Worcester, MA | $90,300 | 2,030 |
Largest metros
| Metro | Median | Jobs |
|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $100,520 | 79,290 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | 39,390 |
| Boston-Cambridge-Newton, MA-NH | $102,390 | 32,310 |
| Chicago-Naperville-Elgin, IL-IN | $80,400 | 30,970 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $87,160 | 21,090 |
| Dallas-Fort Worth-Arlington, TX | $75,240 | 20,900 |
| Atlanta-Sandy Springs-Roswell, GA | $79,030 | 19,920 |
| Seattle-Tacoma-Bellevue, WA | $102,170 | 18,030 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $79,420 | 17,600 |
Employers with the most visa-sponsored filings for this job
12 employers · DOL
| Employer | Filings |
|---|---|
| Amazon | 227 |
| TT Commerce & Global Services | 162 |
| 135 | |
| Microsoft | 112 |
| Adobe | 39 |
| Apple | 33 |
| Amazon Web Services | 28 |
| Amazon Advertising | 23 |
| Meta Platforms | 22 |
| GroupM Worldwide | 22 |
| Workday | 18 |
| DoorDash | 15 |
Turn your result into a raise plan.
Run the free check first for Market Research Analysts and Marketing Specialists. If you want to act on it, the Dossier turns your result into a target number (the 75th percentile for your job and metro), the employers that report paying more (where filing data exists), a raise or counter-offer script filled in with your numbers, and a one-page summary for your manager.
- ✓ Built from BLS and DOL data
- ✓ PDF generated in your browser
- ✓ 7-day money-back guarantee
RELATED JOBS
- Business Operations Specialists, All Other1,087,090 U.S. jobs
- Project Management Specialists1,066,670 U.S. jobs
- Human Resources Specialists912,430 U.S. jobs
- Management Analysts898,280 U.S. jobs
- Buyers and Purchasing Agents491,430 U.S. jobs
- Training and Development Specialists458,300 U.S. jobs
- Compliance Officers417,070 U.S. jobs
- Claims Adjusters, Examiners, and Investigators324,230 U.S. jobs
All metros (A–Z)
BLS
Akron, OH · Albany-Schenectady-Troy, NY · Allentown-Bethlehem-Easton, PA-NJ · Ann Arbor, MI · Atlanta-Sandy Springs-Roswell, GA · Austin-Round Rock-San Marcos, TX · Baltimore-Columbia-Towson, MD · Baton Rouge, LA · Birmingham, AL · Boise City, ID · Boston-Cambridge-Newton, MA-NH · Boulder, CO · Bridgeport-Stamford-Danbury, CT · Buffalo-Cheektowaga, NY · Cape Coral-Fort Myers, FL · Charleston-North Charleston, SC · Charlotte-Concord-Gastonia, NC-SC · Chicago-Naperville-Elgin, IL-IN · Cincinnati, OH-KY-IN · Cleveland, OH · Colorado Springs, CO · Columbia, SC · Columbus, OH · Dallas-Fort Worth-Arlington, TX · Davenport-Moline-Rock Island, IA-IL · Dayton-Kettering-Beavercreek, OH · Denver-Aurora-Centennial, CO · Des Moines-West Des Moines, IA · Detroit-Warren-Dearborn, MI · Durham-Chapel Hill, NC · Fayetteville-Springdale-Rogers, AR · Fort Collins-Loveland, CO · Fort Wayne, IN · Fresno, CA · Grand Rapids-Wyoming-Kentwood, MI · Greensboro-High Point, NC · Greenville-Anderson-Greer, SC · Harrisburg-Carlisle, PA · Hartford-West Hartford-East Hartford, CT · Houston-Pasadena-The Woodlands, TX · Indianapolis-Carmel-Greenwood, IN · Jacksonville, FL · Kansas City, MO-KS · Kansas nonmetropolitan area · Knoxville, TN · Lakeland-Winter Haven, FL · Lansing-East Lansing, MI · Las Vegas-Henderson-North Las Vegas, NV · Lexington-Fayette, KY · Little Rock-North Little Rock-Conway, AR · Los Angeles-Long Beach-Anaheim, CA · Louisville/Jefferson County, KY-IN · Madison, WI · Memphis, TN-MS-AR · Milwaukee-Waukesha, WI · Minneapolis-St. Paul-Bloomington, MN-WI · Nashville-Davidson--Murfreesboro--Franklin, TN · New Haven, CT · New Orleans-Metairie, LA · New York-Newark-Jersey City, NY-NJ · North Port-Bradenton-Sarasota, FL · Ogden, UT · Oklahoma City, OK · Omaha, NE-IA · Orlando-Kissimmee-Sanford, FL · Oxnard-Thousand Oaks-Ventura, CA · Palm Bay-Melbourne-Titusville, FL · Peoria, IL · Philadelphia-Camden-Wilmington, PA-NJ-DE-MD · Phoenix-Mesa-Chandler, AZ · Pittsburgh, PA · Portland-South Portland, ME · Portland-Vancouver-Hillsboro, OR-WA · Providence-Warwick, RI-MA · Provo-Orem-Lehi, UT · Raleigh-Cary, NC · Richmond, VA · Riverside-San Bernardino-Ontario, CA · Rochester, NY · Sacramento-Roseville-Folsom, CA · Salt Lake City-Murray, UT · San Antonio-New Braunfels, TX · San Francisco-Oakland-Fremont, CA · San Jose-Sunnyvale-Santa Clara, CA · San Juan-Bayamon-Caguas, PR · Seattle-Tacoma-Bellevue, WA · Spokane-Spokane Valley, WA · Springfield, MA · St. Louis, MO-IL · Syracuse, NY · Tampa-St. Petersburg-Clearwater, FL · Toledo, OH · Trenton-Princeton, NJ · Tucson, AZ · Tulsa, OK · Urban Honolulu, HI · Virginia Beach-Chesapeake-Norfolk, VA-NC · Washington-Arlington-Alexandria, DC-VA-MD-WV · Wichita, KS · Winston-Salem, NC · Worcester, MA
Questions
What is the median Market Research Analysts and Marketing Specialists salary in the U.S.?
$78,760 a year (BLS OEWS, May 2025). The middle half earn $58,350–$108,310.
How much do Market Research Analysts and Marketing Specialists make an hour?
The BLS U.S. median is $37.87 an hour (May 2025). The middle half earn $28.05–$52.07 an hour, and the 90th percentile is $74.75. These are straight-time wages, before overtime and shift differentials.
Where do Market Research Analysts and Marketing Specialists earn the most?
Highest metro medians: San Jose-Sunnyvale-Santa Clara, CA ($141,960), San Francisco-Oakland-Fremont, CA ($123,250), Boston-Cambridge-Newton, MA-NH ($102,390). Cost of living differs, so compare offers locally.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2025 (metro, state and national estimates). Employer filing counts: U.S. DOL OFLC LCA disclosure data FY2026 Q3, visa-sponsored positions only.