Market Research Analysts and Marketing Specialists salary
in Des Moines-West Des Moines, IA
- Middle 50%
- $57,770–$102,070
- vs U.S. median
- -3%
- Metro rank
- #53 of 369
Market Research Analysts and Marketing Specialists in the Des Moines-West Des Moines, IA metro earn a median of $76,580 a year, based on BLS estimates for 3,440 jobs (May 2025). That is 3% below the U.S. median of $78,760 and 15% above the IA statewide median of $66,390. It ranks #53 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE3,440 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other IA metros
8 metros · BLS
| Metro | Median |
|---|---|
| Davenport-Moline-Rock Island, IA-IL | $71,590 |
| Southeast Iowa nonmetropolitan area | $64,220 |
| Waterloo-Cedar Falls, IA | $64,000 |
| Iowa City, IA | $63,790 |
| Cedar Rapids, IA | $63,630 |
| Dubuque, IA | $61,660 |
| Ames, IA | $61,100 |
| Northeast Iowa nonmetropolitan area | $59,710 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Des Moines?
The BLS median is $76,580 a year (May 2025). Half of the 3,440 jobs pay between $57,770 and $102,070. The 10th percentile is $45,920 and the 90th is $128,100.
Is Des Moines a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 3% below the U.S. median of $78,760 and 15% above the IA statewide median of $66,390. It ranks #53 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Des Moines?
About $36.82 an hour at the median (the BLS annual figure of $76,580 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $27.77–$49.07 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.