Market Research Analysts and Marketing Specialists salary
in Birmingham, AL
- Middle 50%
- $48,100–$82,380
- vs U.S. median
- -21%
- Metro rank
- #229 of 369
Market Research Analysts and Marketing Specialists in the Birmingham, AL metro earn a median of $62,190 a year, based on BLS estimates for 2,660 jobs (May 2025). That is 21% below the U.S. median of $78,760 and 4% above the AL statewide median of $59,530. It ranks #229 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE2,660 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other AL metros
7 metros · BLS
| Metro | Median |
|---|---|
| Montgomery, AL | $61,240 |
| Mobile, AL | $60,340 |
| Auburn-Opelika, AL | $59,650 |
| Huntsville, AL | $59,230 |
| Daphne-Fairhope-Foley, AL | $57,000 |
| Northeast Alabama nonmetropolitan area | $54,460 |
| Tuscaloosa, AL | $53,090 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Birmingham?
The BLS median is $62,190 a year (May 2025). Half of the 2,660 jobs pay between $48,100 and $82,380. The 10th percentile is $39,820 and the 90th is $120,250.
Is Birmingham a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 21% below the U.S. median of $78,760 and 4% above the AL statewide median of $59,530. It ranks #229 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Birmingham?
About $29.90 an hour at the median (the BLS annual figure of $62,190 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $23.13–$39.61 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.