Market Research Analysts and Marketing Specialists salary
in Fayetteville-Springdale-Rogers, AR
- Middle 50%
- $60,380–$133,660
- vs U.S. median
- +5%
- Metro rank
- #18 of 369
Market Research Analysts and Marketing Specialists in the Fayetteville-Springdale-Rogers, AR metro earn a median of $83,000 a year, based on BLS estimates for 2,590 jobs (May 2025). That is 5% above the U.S. median of $78,760 and 27% above the AR statewide median of $65,430. It ranks #18 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE2,590 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other AR metros
4 metros · BLS
| Metro | Median |
|---|---|
| Little Rock-North Little Rock-Conway, AR | $62,790 |
| Fort Smith, AR-OK | $58,970 |
| South Arkansas nonmetropolitan area | $52,110 |
| North Arkansas nonmetropolitan area | $50,120 |
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RELATED JOBS IN FAYETTEVILLE
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Fayetteville?
The BLS median is $83,000 a year (May 2025). Half of the 2,590 jobs pay between $60,380 and $133,660. The 10th percentile is $43,120 and the 90th is $159,070.
Is Fayetteville a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 5% above the U.S. median of $78,760 and 27% above the AR statewide median of $65,430. It ranks #18 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Fayetteville?
About $39.90 an hour at the median (the BLS annual figure of $83,000 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $29.03–$64.26 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.