Market Research Analysts and Marketing Specialists salary
in Columbia, SC
- Middle 50%
- $49,620–$102,090
- vs U.S. median
- -13%
- Metro rank
- #128 of 369
Market Research Analysts and Marketing Specialists in the Columbia, SC metro earn a median of $68,600 a year, based on BLS estimates for 1,800 jobs (May 2025). That is 13% below the U.S. median of $78,760 and 1% below the SC statewide median of $69,440. It ranks #128 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE1,800 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other SC metros
7 metros · BLS
| Metro | Median |
|---|---|
| Spartanburg, SC | $74,510 |
| Greenville-Anderson-Greer, SC | $71,910 |
| Hilton Head Island-Bluffton-Port Royal, SC | $71,330 |
| Northwestern South Carolina nonmetropolitan area | $68,620 |
| Charleston-North Charleston, SC | $65,650 |
| Florence, SC | $59,280 |
| Myrtle Beach-Conway-North Myrtle Beach, SC | $57,840 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Columbia?
The BLS median is $68,600 a year (May 2025). Half of the 1,800 jobs pay between $49,620 and $102,090. The 10th percentile is $40,570 and the 90th is $169,990.
Is Columbia a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 13% below the U.S. median of $78,760 and 1% below the SC statewide median of $69,440. It ranks #128 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Columbia?
About $32.98 an hour at the median (the BLS annual figure of $68,600 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $23.86–$49.08 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.